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This web page states the following, "H No 685-B-2, Gosian Mohalla, Najafgarh, New Delhi-110043." We saw that the web page also said " Government of NCT, Delhi certified NGO." It also said " A World where every child is precious. Help a child stay off the streets. Donate Online for Child Rights. CHANGE THE LIVES OF THOSE, WHO HAVE NO HOPE! What we can do for you. Bright Life Foundation provides basic education and health care to underprivileged children, with the belief that education is both the means as well as the end to a better life." The header had NGO as the highest ranking optimized keyword. It is followed by NGO in India, Poor children, and Donate for education which isn't as ranked as highly as NGO. The next words blfindia.org uses is sponsor a child. education for underprivileged children was included and will not be viewed by search engines.